Using social media as a way to pitch to prospects is a technique on the rise. So how exactly does “social selling” fit in with sales?
Should You Use Social Selling?
- Most salespeople that use social media selling pitch immediately after connecting. That’s a mistake – you need to spend time building a relationship before selling.
- A basic guideline to use when building a relationship is the Give-Give-Ask rule.
- You don’t have to build relationships entirely on social media. Meet people at trade shows, or other events to strengthen relationships.
- Social selling can be used as an inbound method of selling. If you’re posting great content about your product/industry, when someone does need to buy, they’ll think of you first.