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Debt Collection 101: Episode 57 – The Importance Of Debt Surveys And Reviews (and How to Use Them)

How Debt Surveys And Reviews Impact An Agency

It’s no surprise consumers want to make sure debt collections agencies are legit but how do you make yours look legit? Reviews and The debt survey. In today’s episode, we’ll be discussing the why it’s important to have a good online presence and how debt surveys and reviews can help.

Welcome Back

  • We did a poll with to consumers, and we asked them if they found out that there was a debt against them, how would they determine if the agency contacting them was legitimate?
  • Around 26% of consumers look at Google specifically. 3% look on social media. About 13% look at your website and 40% do all of those things, so it’s safe to say that 75% of people look at Google reviews when you call them. Having good reviews is essential to better collections.
  • The best thing you can do is be aware of your online presence. Look at all of these, not just one of them. If you are going to focus on one, focus on Google reviews.
  • It’s understandable that collections agencies are not going to have good reviews on Google. You can’t ask for a positive review because of reviewing policies. However, you can ask for a review knowing that they’re going to leave a positive one.
  • You can assume people who had a good experience with you would be more likely to give a good review. Send them a note after the fact and ask them for a review to boost your reviews.
  • If consumers learn that you deal well with consumers, then they’re probably going to be less apprehensive, less defensive towards dealing with you in the first place.

Looking for more educational information? Check out these Debt Collection 101 episodes covering CFPB Annual 2018 Report on The FDCPA and How To Take On Compliance Management.

 

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Emily Faracca

Emily is the content creator at Arbeit. She is an aspiring gardener, enjoys bike rides through her neighborhood, and is a big fan of a good cocktail. As much as she loves her hometown of Buffalo, N.Y., she absolutely loves to travel, and at the top of her bucket list is a trip to Sicily, where she still has living relatives.

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