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Small Business 101: Episode 47 – Should You Use Social Media Selling?


Should You Use Social Selling?

A popular technique in the sales industry is social media selling or social selling, but should you actually use social selling? In today’s episode, Alex and Spencer discuss social selling and how it fits in sales.

Key Points

  • Most sales-people that use social-media selling pitch immediately after connecting. You need to spend time building a relationship before selling.
  • A basic guideline to use when building a relationship is the Give-Give-Ask rule.
  • You don’t have to build relationships entirely on social media. Meet people at trade shows, or other events to strengthen relationships.
  • Social selling can be used as an inbound method of selling. If you’re posting great content about your product/industry, when someone does need to buy they’ll think of you first.

Looking for more educational information? Check out these Small business 101 episodes covering Successful Entrepreneur Stories and Creative Direct Mail Marketing Campaigns.

 

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Emily Faracca

Emily is the content creator at Arbeit. She is an aspiring gardener, enjoys bike rides through her neighborhood, and is a big fan of a good cocktail. As much as she loves her hometown of Buffalo, N.Y., she absolutely loves to travel, and at the top of her bucket list is a trip to Sicily, where she still has living relatives.

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