Should You Use Social Selling?
A popular technique in the sales industry is social media selling or social selling, but should you actually use social selling? In today’s episode, Alex and Spencer discuss social selling and how it fits in sales.
- Most sales-people that use social-media selling pitch immediately after connecting. You need to spend time building a relationship before selling.
- A basic guideline to use when building a relationship is the Give-Give-Ask rule.
- You don’t have to build relationships entirely on social media. Meet people at trade shows, or other events to strengthen relationships.
- Social selling can be used as an inbound method of selling. If you’re posting great content about your product/industry, when someone does need to buy they’ll think of you first.
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